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Whenever relatives from US and Canada would send me outdoor apparel and gear, the name Eddie Bauer seemed to pop up frequently. I get flash lights and even shirts as I grow up with the brand. Eddie Bauer is already a household name there having been a pioneer outdoor lifestyle wear since 1920. He was also the guy who designed flight suits for the American Airforce, patented the shuttle cock birdie and outfitted Jim Whittaker, the first American to summit Mt Everest just to name a few of his milestones. Adding to this milestone is the opening of its first two stores in Southeast Asia, here in the Philippines.
Spring 2014 Collection
Eddie Bauer has actually been in the Philippines for quite a while now since the year started. I even got my Eddie Bauer Packable Rippac Bag from its first concept store in SM Megamall’s Fashion Hall during its soft opening. They now have a second store in SM Aura Premiere already. Yesterday, July 21, 2014, Eddie Bauer was officially launched in the Philippines with a mini fashion show sporting the new Spring 2014 collection. I like the designs gearing toward the relaxed outdoor lifestyle wear. I just thought it would be better if they added a couple of Filipinos or Asians in the models so we could see how it would fit.