Sometimes we get too comfortable with our surroundings we easily overlook places of interest within our beloved city. More often, we shuffle from one familiar place to another. What if we veer away from the path we used to take and explore the path less traveled? Uber and Canon partners to unveil the Hidden Cities. Using Uber’s analytical data on the city’s drop-off and pick-up points and Canon’s imaging prowess, Hidden Cities shed’s light on off-beat-beat spots through captivating visuals.
Uber conducted a comprehensive analysis of drop-off points across the Asia-Pacific region to discover which spots were photo-worthy, but underrated. This study was complemented with additional research about the areas surrounding these destinations.
Among Manila’s most beautiful hidden destinations are Puerta Real Gardens a hidden and well preserved garden from 18th-century Intramuros; Manila Central Post Office, a model of neoclassical architecture that was rebuilt after the second World War; and Bahay Nakpil-Bautista, an art deco-influenced and historically significant heritage home.
According to Eshan Ponnadurai, Director, Brand and Strategy Asia-Pacific at Uber, the campaign is part of Uber’s mission of unlocking the potential of cities by harnessing technology.
Interest through Imagery
“Every city has its unique characteristics that may at times be veiled, and photography has the powerful ability to capture and express the beauty of these hidden gems to a wider community,” said Naohiko Hayashi, Senior Director and General Manager of Regional ICP Sales and Marketing Center, Canon Singapore Pte. Ltd. “With Uber, we want to empower more people to uncover and capture their unique perspective of their cities through the lens of our mirrorless EOS M cameras.”
Uber invites you to unveil the beauty of the Metro, and to discover your own hidden gems, wherever it may be. Capture the beauty of your favorite place and post it on Instagram with a short description of why you think this hidden gem deserves more attention. Tag @uber_phl and use #HiddenCitiesPH #CanonxUberPH.
Find out more about #HiddenCities by checking out the images of Manila’s hidden destinations along with the stories they tell at www.uber.com/hidden-cities.