I got to give it to Fujifilm. When they entered the mirrorless camera market, they entered in a way that piqued the interest of old-school photographers yearning for a retro rangefinder-like camera digital body. Indeed, the launch of Fujifilm X100 and succeeding interchangeable cameras like the X-E1 and X-Pro 1 made a lot of pro photographers happy by harkening back to the good old analog camera controls (like shutter speed dials and aperture ring on lenses) in now digital format. With the Fujifilm X-M1, they hope to capture a much broader market and appeal to the mass consumers who are highly connected compact camera and mobile phone users. With a different build, controls and features, let’s see how this entry level Fujifilm X-M1 performs from my recent real world test from city walks and trips to Calaguas Islands and Iligan City.