Columbia Sportswear Flagship Store Relaunched With Epic Retail Environment

Store facade at North Wing, SM MOA

Ever since I started venturing into the outdoors more than two decades ago, Columbia Sportswear has been a reliable companion. It’s a trusted brand among mountaineers. Personally if I can grab a few apparels from them, I would. It’s not cheap but you get what you pay for. Quality and technology that can last for years. I remember having my first Columbia convertible pants and it lasted for at least five years. Definitely “Tested Tough”. Columbia Sportswear have been producing and innovating products long before. And to mark their 80th Anniversary, they have relaunched a flagship store in the Philippines that continues to inspire people to go outdoors.

Keeping Warm with the Columbia Flash Forward Down Hooded Jacket

The Columbia Flash Forward Down hooded jacket

It’s always a good idea to bring a good jacket when traveling. Even in our tropical country, squalls or drafts of cold can be sudden, especially when venturing to the Cordilleras. In my recent travels to the cold highlands, I got to use the Columbia Flash Forward Down Hooded Jacket this time. It’s a lightweight,… Continue reading Keeping Warm with the Columbia Flash Forward Down Hooded Jacket

UNIQLO 2014 Fall-Winter Collection for Travel, Work and Play

Travel Essential Life Cube

We are into the “ber” months and expect some cold climes up until the early months of the next year. I just came from Cordillera highlands and enjoyed the nippy weather there and I thought these UNIQLO 2014 Fall-Winter Collection would have been a fitting apparel while I was there. Unveiled the first week of September at the Fashion Mall in SM Megamall, UNIQLO presented in three “Life Cubes” where in their “Lifewear” lifestyle apparel applies – Work, Play and Travel.

Eddie Bauer Officially Lands on the Philippine Shores

Spring Collection Fashion Show to launch Eddie Bauer int he Philippines

Whenever relatives from US and Canada would send me outdoor apparel and gear, the name Eddie Bauer seemed to pop up frequently. I get flash lights and even shirts as I grow up with the brand. Eddie Bauer is already a household name there having been a pioneer outdoor lifestyle wear since 1920. He was also the guy who designed flight suits for the American Airforce, patented the shuttle cock birdie and outfitted Jim Whittaker, the first American to summit Mt Everest just to name a few of his milestones. Adding to this milestone is the opening of its first two stores in Southeast Asia, here in the Philippines.

Wear | Columbia Omni-Freeze Zero Test: How Cool Can You Get?

Wearing the Columbia Freeze Degree Short Sleeve Polo Shirt

So can a fabric be able to really cool you down when the heat is up and you’re all sweaty? I never thought it would be possible but somehow the folks at Columbia Sportswear managed to pull it off with their new technology called Omni-Freeze Zero. I actually have heard about it August last year when their Columbia Ice T came out (supposed to be the first shirt that can lower body temperature) and was waiting for it to arrive in the Philippines. It took a while but finally last weekend, we were able to try the technology ourselves when we went to Corregidor Island. We were given a Columbia Freeze Degree Short Sleeve Polo Shirt to wear during our Photo Challenge and test the Omni-Freeze Zero in the harsh humid conditions of the island.

Columbia Ice Tee | The First Shirt that Cools You Down while Sweating

The Columbia Ice Tee

Now here’s something heavy sweaters would welcome in a tropical country like the Philippines, a T-shirt that literally cools you down when you heat-up and sweat. Columbia Sporstwear recently introduced their new Omni-Freeze ZERO technology in their Ice Tee Shirts. The wicking polyester base of the shirt contains thousands of hydrophilic polymer rings which expands like a doughnut as it absorbs moisture as sweat is distributed into the shirt. Test have shown that it is 10 degrees cooler on the wearer’s skin than a typical t-shirt cloth.