5 Steps For Creating a Unique Travel Blog

The Author blogging
The Author blogging

Last weekend, a Pinoy Travel Bloggers Forum was conducted by Blog And Soul. I was one of the panelist there along with Edgar Allan Zeta-Yap, Ivan Henares, James Betia and later joined by Gael Hilotin and facilitator Nina Fuentes. It was an interesting afternoon of discussion about different aspects of Travel Blogging (You could watch the recorded stream here). One interesting question specifically asked of me was “What are the top 5 or or 10 steps a new travel blogger MUST take to set up a unique travel website?” I thought it was a really good question especially for those new and starting out on Travel Blogging. I gave only 5 steps below.

1. Write based on your experience. Why? Because your experience is unique to your own. A number of travel bloggers can visit a same destination but have different perspectives, opinions and insights on the same place. It’s easy to write a guide or a “how to” of a destination which anyone can copy but no one can copy your own travel story.

2. Show your Character and Personality. It is the one that will make you stand out from the hundreds and thousands of travel blogs out there. Your unique voice that people can relate to will be your anchor for your readers to keep coming back for more.

3. Hone your skills. Blogging is writing and honing your skills in this aspect will make it easy for your audience to read your blog more. Let go of the “Haha’s” and “hehe” for now if you want people to take you seriously. Make use of the spell-check to minimize those glaring errors. As a blogger, it is our responsibility to self-edit and proofread our works (unless you are paying someone else to do the work). Mistakes can happen which is okay since we have the leeway to correct them but seeing the effort to make your work readable will surely be appreciated. This goes same with Photography, improving on your skills on taking picture can surely enhance your travel blog.

4. Branding makes a difference. Now if you are really serious about having a unique travel blog, investing time to think on how to package your blog is important. It will be easy for people’s recognition. Getting a domain name, whether you are staying in blogger or wordpress or having a self-hosted one shows your commitment to an identity you want to project as a travel blogger, so think carefully. Second, take time to learn about customizing a template or look that sets your blog apart from the other blogs. If you are not techie there are templates which you can purchase and easily change the look. Even a unique banner would do. What is important is how differently you present yourself to the world.

5. Learn to engage with readers. Interacting with readers increases your likeability as it shows that people can approach you. In this age of social media and lightning fast transfer of information, using tools such as twitter, facebook and google+ can increase your readership interaction. Personally it can be hard to keep track to all of them but simply replying to reader comments on your blog itself will help.

These are just the initial steps that you could do to create a unique travel blog but it can go past these. Be creative! How about adding multimedia content if you are video-savvy. It can be hard to find your own identity in the blogosphere at first but experiment along the way and for sure you’ll find your own unique voice in the world of travel blogging


  1. A number of travel bloggers can visit same destination but have different perspectives, opinions and insights on the same place.— spot on Ferdz…

    • Glad you agree Flip πŸ˜€

  2. Very nice and interesting article Ferdz! I struggle keeping my blog updated. After I come back from a trip, my work just swallows my time and after that I just lose the motivitation to write about my experience. I’m hoping I can get back on track as this is something I really find interesting.

    • That’s one of the greatest challenges I highlighted during our forum – finding time to Blog. But having notes during the trip does help and posting to a minimum of once a week is already enough

  3. finding a ‘Voice’ to use is surely important because that’s how we also learn more about the person. after all blogs have their own appeal because of it’s on a personal level. Great tips there Ferdz! Didn’t realize branding was important until after I purchased my domain but I’m lucky to have worked around it in the process.

    • Hi Ed! True the appeal of a blog is on the personal level. I could see your blog is well established na πŸ˜€

  4. i enjoyed listening to you guys last saturday than talking, I was like a kid taking down notes listening carefully to her teachers. until now i can’t believe that i’m gonna be hooked into travel blogging, eh date binabasa lang kita sa work ng patago and i ddnt even know na tawag pala sa ironwulf eh travel blog. πŸ˜€

    thanks for this very helpful insight ferdz. and glad to see you again! =)

    • Nice to see you there as well Gael! Ngayon ako na nagbabasa sa blog mo ng patago haha

  5. nice read, ferdz! thanks for sharing this πŸ™‚

    • Thanks for reading Barok πŸ™‚

    • Buong pangalan talaga haha. Thanks Renevic πŸ˜€

  6. Hi Ferdz! Just wanna say that Ironwulf was the very first travel blog I’ve seen and it inspired me to put up my own. That was about 3 years ago. Though my blog is personal and not monetized, I get a lot of psychological income from it.

    I guess I should thank you for inspiring me. πŸ™‚

    • Glad to hear that AJ! More blogging and travels years to you πŸ™‚

Add a Comment

Your email address will not be published. Required fields are marked *

Comment *
Name *
Email *

This site uses Akismet to reduce spam. Learn how your comment data is processed.